Product-Led Ops

Engagements for
Metrics That Matter

I connect your product UX and internal automations into one revenue system. I don’t sell "automation hours." I sell fixed-price sprints to move specific KPI's: Activation, Trial-to-Paid, and NRR.

OpenAI
Stripe
HubSpot
Vercel

// The result: cleaner funnels, fewer handoffs, reliable NRR.

Which growth lever is stuck?

"Users sign up but never really get started." Fix Activation (Day 1-7).
"We don't know exactly where users drop off." Map the Journey & Instrument.
"Customers are happy but never upgrade." Contextual Upgrade UX.

NRR Journey Mapping

$2,500
Deep Dive Diagnostic
Metric Moved: Retention / Churn Reduction

We map the Full Lifecycle—from Economic Buyer to End User. We identify where implicit behavior (confusion) is leading to churn.

Example: PostHog funnel analysis → Miro Map → Jira Plan

Deliverables:

  • Full Journey Map: Actors, Motivations, Friction.
  • Instrumentation Plan: "Make implicit behavior explicit."
  • Priority Hypothesis: What to fix first.
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Contextual Upgrade UX

$3,000
Expansion Systems
Metric Moved: ARPU / Expansion Revenue

Stop sending generic upsell emails. We design "In-Flow" upgrade prompts triggered by user success (e.g. hitting limits) that feel helpful, not salesy.

Example: Usage Limit Event → In-App Modal → Stripe Upgrade

Deliverables:

  • Trigger Logic: When to ask? (Usage vs Time).
  • UI Patterns: Modals, Banners, Locked Features.
  • Event Tracking: Measure upsell conversion.
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Support Automation Win

Before: 5-person team manually tagging 120 tickets/day.
After: Tickets auto-tagged & bugs pushed to Linear.
Saved 15 hrs/week

Sales Pipeline Win

Before: High-value leads sitting in inbox for 4+ hours.
After: Instant Slack alert + CRM enrichment.
Response time < 5 mins

What is an "In-Flow Prompt"?

Most SaaS tools annoy users with random "Upgrade Now" banners. Slake designs In-Flow Prompts that trigger only when a user hits a high-value moment.

The "Limit Hit" Example:

User tries to invite 4th team member on Free Plan.

Bad UX: "Error: Limit Reached."
Slake UX: "Unlock team velocity. Upgrade to Pro to add unlimited admins." (One-click Purchase).

The "Cross-Function" Example:

Marketing user tries to export data for Finance.

Slake UX: "This looks like a Finance Report. Unlock 'Custom Exports' to send this weekly automatically."

Why We Start with Discovery

We insist on a Discovery Phase because visual quality and hierarchy are revenue levers. During Discovery, we aren't just looking at code; we're looking at Trust.

If your "Enter Credit Card" screen looks janky, you lose trust. If your "Invite Team" button is hidden, you lose expansion. We treat every visual pixel as a conversion argument.

Sprint Logic

How we fix a "Silent Trial"

Goal: Stop users from silently churning after 14 days without you knowing why.

The New Logic

1
Day 1: Usage Check

Did they invite a teammate?
If NO → Send "How to Invite" email.

2
Day 3: Value Milestone

Did they create a project?
If YES → Slack Alert to Sales (#hot-leads).

3
Day 7: Expiry Warning

Check activation score.
If > 50 → Send "Upgrade Offer".
If < 50 → Send "Help?"

The Result

No more "spray and pray."
We treat trials as a funnel, not a waiting room. High-intent users get high-touch sales. Low-intent users get automated help.

Outcome: +15-20% Trial Conv.

How Slake Works

We use Map → Instrument → Automate → Measure to fix low activation, weak trial-to-paid, flat NRR, and manual ops drag.

1

Map

We define the ideal happy path for each actor (Buyer, Admin, User).

2

Instrument

We code the tracking (Segment/PostHog) to know exactly where they fall off.

3

Automate

We build the "glue" (HubSpot emails, In-app prompts) to nudge them back.

4

Measure

We review the NRR uplift and iterate. No guessing.

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How We Connect Your Stack

We use robust, engineering-grade tools to glue your messy stack together.

Forms
Webflow / Typeform
CRM
HubSpot / Pipedrive
Slake Automation Rails
n8n / Node.js
Outcomes
  • Slack Alerts
  • Jira Tickets
  • Invoices Sent

We don’t rip out tools; we make HubSpot, Stripe, Slack, and your internal admin behave like one coherent system—and you keep full control of logins, data, and enrichment accounts.

Long-Term Partnership

Most clients start with a focused fix, then graduate to a retainer for ongoing optimization.

Monthly Retainer

Your dedicated automation engineer. We monitor your systems, fix bugs, and build new workflows every month.

  • Monitor & Maintenance
  • 1-2 New Workflows / Mo
  • Priority Support

* Only available after a successful initial project.

$3k - $5k
Per Month

Common Questions

Do I own the intellectual property?

Yes. 100%. You pay for the build, and you own the code, the accounts, and the workflows. We never lock you in.

What tools do I need to pay for?

You pay for your own SaaS licenses (e.g., HubSpot, Zapier/n8n, OpenAI). We don't mark these up. We help you pick the most cost-effective tier.

What happens if it breaks?

Every project includes a 30-day warranty. If a bug appears in the scope of work, we fix it for free. For long-term peace of mind, our retainer covers ongoing monitoring.

Ready to fix that one painful workflow?

Start with a free Systems Snapshot. We'll tell you exactly what's broken and how to fix it.

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