The shift is happening. In 2022, the advice was "Buy Salesforce." In 2024, it was "Use ChatGPT."
In 2026, the winning B2B SaaS companies are moving away from bloated, all-in-one monoliths. They are building Modular Intelligence Stacks.
Here is the exact tech stack I recommend to my clients who want to scale to $10M ARR with a lean Ops team.
1. The CRM (System of Record)
Don't get cute here. Do not build your own CRM in Notion or Airtable. You need a dedicated customer database with robust API access.
The Strategy: Use HubSpot strictly as a database. Do NOT use their "Operations Hub" for complex automation (it's too expensive and rigid). Use it to store state, not to execute logic.
2. The Automation Layer (The Brain)
Zapier is a tax on your growth. n8n is an asset.
Why n8n?
- Self-Hostable: Dockerize it on a $10 DigitalOcean droplet.
- Complex Logic: Real Javascript support in nodes.
- Debuggability: See exactly where data failed.
3. The Intelligence Layer (The Reasoning)
Do not rely on "Custom GPTs" or chat interfaces for business operations. They are unobservable black boxes.
You need raw access to the API (GPT-4o or o1-mini) via your n8n workflows. This allows you to:
- Inject dynamic context from your database (RAG).
- Force structured JSON outputs for reliable parsing.
- Log every single prompt and completion for audit trails.
4. The Long-Term Memory
CRMs are bad at storing vector embeddings or massive logs. If you are building AI agents, you need a real database.
Supabase gives you a Postgres database with a built-in vector store (pgvector) for free. This is where your AI "remembers" past interactions.
The Integration Pattern
Do not connect everything to everything. That is a spaghetti mess.
Follow the "Hub & Spoke" model:
- Event triggers n8n (e.g., "New Lead" webhook).
- n8n fetches context from Supabase (History).
- n8n reasoning via OpenAI (Decision).
- n8n pushes result to HubSpot (Action).
Need this built for you?
I deploy this exact stack as a "SaaS Automation Starter Kit". Secure, scalable, and owned by you.
Conclusion
The 2026 stack is not about buying more SaaS subscriptions. It is about buying infrastructure that you control. Own your brain, don't rent it.