The Fallacy: Most engineers think marketing is about "convincing" people. It's not. Marketing is simply a sorting algorithm to find people who already have the exact bug you know how to patch.
If you treat Reddit/Twitter not as a "social network" but as a structured database of complaints, you can query for customers.
Step 1: The Query (The "Where")
People don't search for "Automation Consulting." They search for their pain.
We use specific Boolean operators to find high-intent posts on subreddits like r/SaaS, r/Entrepreneur, and r/SmallBusiness.
after:2024-12-01
// Intent: Finds SaaS founders complaining about billing ops recently.
Step 2: The Filter (The "Who")
Not every result is a lead. We run a quick mental heuristic (or use an LLM classifier):
- Too Small: "How do I make my first $10?" (Ignore)
- Too Big: "Our Salesforce Enterprise instance is slow." (Ignore)
- Goldilocks: "My commission spreadsheet is breaking at $2M ARR." (TARGET)
Step 3: The Patch (The "What")
Do not "pitch." Do not say "I can fix this, DM me."
Instead, provide the architectural solution for free. Prove competence.
"Spreadsheets usually break at $2M ARR. Instead of buying expensive tools like Spiff, just decouple the logic. Trigger off 'Deal Won' in HubSpot -> Send to Airtable for calculation -> Write back to CRM. I build these exact workflows at Slake."
Why this works
You aren't spamming. You are contributing open-source knowledge to the community. The "pitch" is implicit. If your solution is smart, they will click your profile.
Automate your lead gen.
I don't just build these systems; I use them. If you need a custom lead scraping & qualification engine, let's build it.