Creative Brief — Homepage Hero Copy Review

Objective: Finalize the homepage hero to be unassailable: immediate clarity, executive polish, and a compelling reason to engage. No em dashes. No fluff.

• Mid‑market and enterprise executives and product leaders
• Expect enterprise standards (security, procurement, reliability)
• Value speed, accountability, and measurable outcomes

Principal‑led product, design, and automation. AI‑augmented execution. Enterprise results without extra layers.

Title: Enterprise Results. Zero Extra Layers.

Kicker: Product, design, and automation that deliver

Body: Ship better software. Reduce cost. Improve reliability. A single lead coordinates trusted specialists only when they add value.

CTA: Schedule a Strategic Consultation

• Immediate clarity on what we do and for whom
• Senior, credible tone; no hype; no em dashes
• One crisp value sentence; one proof sentence
• Header CTA must read on one line

• Keep copy compact: title, sub, one paragraph, CTA
• Solo‑led model, enterprise‑ready procurement and security
• Reference pages: Engagements, Procurement, Case Studies

• Three final hero variants (Title, Kicker, Body, CTA)
• One selected winner with rationale and a 60‑character meta title
• Optional: 120‑character meta description and a proof bar line