I instrument your key events, design the UX (checklists, empty states, upgrade prompts), and wire automations (lifecycle emails, Slack alerts, field updates) so activation, trial conversion, and NRR improve.
Stop treating design as a cosmetic layer. Start treating it as an NRR lever.
I’ll review your funnel & give you a 3-step action plan in 30 mins.
Where is your NRR leaking?
Most SaaS teams have excellent core products but broken user journeys. Here are the specific scenarios I fix.
Symptom: Users sign up but never trigger the key activation
event (like 'first project created' or 'integration connected').
The Fix: Replace "empty states" with engineering-grade getting
started checklists that update in real-time, reducing Time-to-Value (TTV) to
minutes.
Symptom: Users love the product but drift away when the trial ends.
The Fix: Trigger contextual upgrade prompts exactly when usage
limits or seat limits are hit, and automate the manual ops of chasing expired
trials.
Symptom: Expansion is purely opportunistic; no system drives upsells.
The Fix: Monitor usage milestones (seats, API calls, advanced
features) to fire automated lifecycle emails and in-app teasers that sell the
next tier automatically.
Symptom: CS/RevOps/Eng are wasting hours on glue work and data entry.
The Fix: Connect your product events directly to CRM/Slack, updating fields
like
onboarding_status and health_score automatically.
Manual ops burden doesn't just annoy your team; it kills margins. Calculate the drag on your CAC payback right now.
Formula Basis
Calculation applies a standard 1.3x Labor Burden multiplier (taxes, benefits) to your hourly cost.
Annual P&L Impact
Recurring annually without intervention.
One focused sprint usually pays for itself in 3 months.
Stop the BleedingWe ship production-grade systems on:
If your team lives in HubSpot or Pipedrive, charges via Stripe, and talks in Slack or Intercom, you’re exactly who this is for.
Also battle-tested with: Help Scout, Zendesk, Close, Xero, Salesforce, Make/Zapier.
A 3-step process to quantify your opportunity, not just guess at it.
I record a 3-5 minute video walking through your funnel or workflow. I pinpoint exactly where users drop off (e.g., "Day 3 Activation") or where your team is wasting time on manual entry.
You get a 3-step action plan: "Add 'Project Created' event to Segment," "Build 'Day 7' email in HubSpot," or "Create Stripe webhook for 'Subscription Updated'."
We estimate the impact: "For example, if activation rises 5%, that could be worth ~$20k/year depending on your ASP." You see the value before you spend a dime.
How we think: Structural changes, not just better colors.
"Shorten your 30-day trial to 14 days, but add a high-touch 'Concierge' onboarding checklist."
We segment your accounts and design different journeys for each.
Rapid adoption, adding seats.
Strategy: Remove friction. Auto-upgrade prompts. "Land & Expand"
playbooks.
Paying, but usage is static.
Strategy: "Did you know?" feature highlights. Education drips. Value
realization campaigns.
Usage dropping, tickets increasing.
Strategy: Intervention patterns. Founder outreach triggers. "Save"
workflows.
I instrument your key events (so we know exactly who signed up vs. who activated), then use those signals to trigger the right emails, in-app prompts, and internal alerts.
We scope the metric we're moving (e.g. "Trial Conversion") and the price to move it. No hourly billing surprises.
I don't use "no-code" toys that break. I write robust Node.js/Python that integrates natively with your stack (HubSpot, Stripe, Supabase).
We identify your 1-2 biggest manual bottlenecks and quantify exactly how much they cost you. No commitment.
Get My Free BlueprintStraight answers for technical leaders.
~1 week per workflow. We size the work to fit this comfortably.
No. While I use n8n/Make for speed, core logic is often custom Python/Node.js for reliability.
If your team lives in HubSpot or Pipedrive, charges customers via Stripe, and talks in Slack or Intercom, you’re exactly who this is for. We also support Help Scout, Zendesk, Close, and Xero.